There’s a new Xbox commercial out for the upcoming Batman: Arkham Knight video game from Rocksteady Studios making the Internet rounds. It’s got very little to do with the game and everything to do with the game’s players because everyone wants to be Batman. This video shows you how.
Being the Batman isn’t about wearing the mask and having all those wonderful toys, it’s about doing what needs to be done in the face adversity, when you know that doing the right thing will hurt, and probably get you more than just a few bruises.
Taking a cue from all those Nike “Just Do It” ads, the commercial is less about the actual product and more about how that product helps you impact how you live your life.
Damn, who wouldn’t want to be the Batman after that. I found myself half way to the Cosplay closet to don my cowl before I realized I had to get this post finished first.