Is anyone else out there constantly forgetting that Fantastic Four is coming out in less than a month? Yeah, me too. Perhaps that will change with some much needed positive buzz if that ends up coming out of Comic Con later this week (yes, this week!), or maybe the full-court press advertising campaign now getting underway will start to win hearts and minds. Below are two examples. One a straight up TV ad for the movie which you will shortly see during the commercial breaks of your favorite TV shows or local news or sports events. The second is an ad for the FF tie-in at Denny’s – Yes, Denny’s – featuring a character that’s been kept very much underwraps (to litigious extremes) through the movie’s development.
First, via the official FF Twitter feed (and ComicBook.com), is the new TV ad which gives a very good look at the powers of the new team, all set to the tune of “POWER” by Kanye West. A little on the nose with that musical selection, don’t you think? Check it out below:
— Fantastic Four (@FantasticFour) July 5, 2015
Now, I will say that the tone was a little more lighthearted than with what we’ve seen of the film so far, which is a good thing. The Fantastic Four isn’t supposed to be an exercise in dourness, self-pity and drabness. In fact, I’ll go so far as to say that this ad shows that there’s signs of life in this film. However, I was the guy that thought Terminator: Genisys might not have been as bad as everyone was predicting, so take that for what it’s worth.
In other news, how does this sound: A 100 per cent beef burger, melted cheddar with crispy hash browns and an egg! Well, that’s the new Thing burger at Denny’s, a promotional tie-in between the restaurant chain and the Fantastic Four movie.
The ad promoting the new burger prominently features the Thing, the character played by Jamie Bell whose very appearance has been kept under Fort Knox level security and sternly worded letter from Hollywood law firms (and not the fun kind like Ally McBeal). Apparently, it’s okay to let people see the Thing if he’s schilling for money, so you can get a very good look at him in the Denny’s ad (via ComicBook.com) below:
Fantastic Four is in theaters everywhere on August 7.