Regardless of how you feel about either comic company, there is no denying that Marvel‘s properties are, by a significant margin, more successful at the box office as of now. Love for these movies continues to be shown through incredible box office receipts for everything they release, and that’s not looking to let up any time soon with even the more risky Ant-Man film tracking to break the $500 million worldwide mark. Still, it may be unwise to discount DC‘s box office power considering the massive success of Nolan’s Dark Knight trilogy. So, with WB finally launching a proper cinematic universe for DC’s characters, one would think that Disney and Marvel are sweating the true competition a little, right? Perhaps not if a recent statement from Disney’s CEO is to be believed.
On Marvel’s unending appeal at the box office and the potential fight against DC’s own cinematic universe, Disney CEO Bob Iger has this to say:
“We’re Marvel. We’ve done a great job of building the Marvel brand, which we think when it’s on a movie really makes a difference. We’re seeing signs of that. We like the Marvel slate that we have coming up. We think they’re unique in many ways and have no concerns [about competition] whatsoever.”
Shots fired? I’m not so sure, myself. It’s obviously Iger’s job to appear confident in Disney’s products, so it should come as no surprise to see him so strongly standing for Marvel’s films. Still, DC has a lot of powerful properties of its own launching soon, so superhero film fans will have some honest competition for their movie money soon. There have been some amazing films launched alongside Marvel properties before, but not very many, if any at all, have been direct competitors to their work.
Personally, I’m more fearful that we’re going to see over-saturation of the genre soon with the nearly endless slate of films both have on the table, and that could prove to be both comic giants’ true enemy.
What do you think? Should Disney and Marvel be more afraid of what DC has on the table? Is it too little too late for DC to make a meaningful dent in Marvel’s relentless hold on the superhero film genre? Be a part of the conversation in the comments.