In another example of how what happens in Hall H, doesn’t stay in Hall H, the three-minute reel for the upcoming super-villain team-up Suicide Squad hit the interwebs within minutes – minutes – of it playing before fans in San Diego. Warner Bros. isn’t alone though in being promotional victims of modern tech as Deadpool, X-Men: Apocalypse, and other high-profile films saw their so-called exclusive clips posted to the internet for all to see, but Warner Bros. is the first studio, however, to concede defeat. After spending the last 48 hours trying to scrub the Squad from the interent, Warner Bros. is posting the trailer in pristine, high-quality video.
Don’t think that Warner Bros. is taking this lying down though. The following statement from Sue Kroll, Warner’s president of Worldwide Marketing and International Distribution, accompanied the official release of the Suicide Squad trailer.
“Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.”
So there! Seriously, I’m not sure what Warners was expecting, and they did officially release the Batman V. Superman: Dawn of Justice footage immediately after the panel, so why not Suicide Squad? It’s a question they’ll need to answer before next year because chances are that Warners, and other studios, will run into the exact same problem 360 days from now when they once again show “exclusive” footage at Comic Con 2016.
Suicide Squad is in theaters everywhere on August 5, 2016.