It happens every year at SDCC and this year was no different. Studios plan huge Hall H Panels and screen some new trailer or footage. Said Footage is promptly recorded on some crappy cell phone and posted to the Internet. At this point it becomes a crazy game of Wack-A-Mole with studio legal departments firing off Cease & Desist letters and yanking videos of Youtube and other platforms. Eventually, most just say screw it and release the official footage a few days later.
Warner Bros. only waited two hours to post the official Batman V Superman: Dawn of Justice trailer after the Hall H Panel ended. That took the wind right out of those bootleg trailer sails as everyone wanted to see the higher quality cut. As of this posting, it has reached and surpassed the 23 million views mark. You’d think the other Warner Bros. productions would follow suit, but you’d be wrong. Sue Kroll, President Worldwide Marketing and International Distribution, Warner Bros. Pictures wasn’t so happy about the Suicide Squad trailer Bootlegs.
Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.
I’ve got a couple of issues with this “SDCC Unique Experience.” SDCC, like many things is always evolving and the way it is produced and how it comes out through the media to the rest of the public. No one there for the panel lost out on any enjoyment or pleasure because a couple of hours later the Batman V Superman: Dawn Of Justice trailer was officially released. Those attending still got to see the stars up close, ask questions, and have an experience the rest of us would have loved.
Personally, I feel that in this particular situation it was a waste of time and resources to try to stop the bootlegs through the usual legal channels instead of just releasing the official trailer. It’s like Two Face is in charge of Warner’s, flipping his coin to decide which to go ahead and release and which to keep fighting against. The footage or trailer is going to get out there, one way or another. Why keep those fans unable to attend in the dark?
Let everyone have a taste of that SDCC Unique Experience.
That’s my two cents.