If you were a kid growing up in the 90’s (such as yours truly), Nickelodeon’s new line of programming will be bringing back all the feels. It’s called “The Splat”, and, through it, all the classic shows like Hey Arnold, Kenan & Kel, and Rugrats are coming back; not only to television, but through social media platforms and its own website as well. The Splat is pulling out all the stops, by plunging viewers right back into the 90’s with programming stunts featuring retro gems like Nick or Treat, U-Pick, and Super Toy Run. It boasts recreations of the original 90’s era programming, with original promos and interstitials that bring back sorely missed characters such as the Doo-wop Dinosaurs and the Opera Lady.
Talking television, The Splat will be airing daily in an hourly rotating lineup from 10PM to 6 AM; but when we get to the world wide web, things become even more immersive. TheSplat.com mixes the nostalgia of the 90’s with the technology of today, launching as a fan-driven site based on social media conversations. A brand new emoji keyboard packs in Splat-branded emoticons, stickers, and GIFs. Take a look!
Cyma Zarghami, President of Viacom Kids and Family Group, had this to say of the endeavor:
“We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ’90s,”
“We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”
Each week will feature a theme, this October’s being “First Time for Everything,” which will showcase the first two episodes from fan-favorite animated and live action shows. “Rugrats Reptar Takeover” kicks off on October 12, serving as a highlight reel of Reptar’s finest moments on Rugrats. Stoop-Kid will be the focus of “Hey Arnold! Live from the Stoop”, which starts on October 19th. Lastly, “Nick or Treat” will ease us out of October, and will allow viewers to call in and select a door (numbered one through 6), with a different episode behind each one.
At first glance this seems like a really great strategy: a way to cater to older viewers while attracting new ones. Having The Splat air at 10 PM, however, makes it seem like maybe the older kids will be the only ones catching all the fun.
The Splat will launch on TeenNick on Monday, October 5th at 10 PM.