Back to The Future II is a film beloved by all and on the eve of its celebratory BacktoTheFutureDay 10/21/2015 (the day Marty and Doc traveled to the future) lovers of the film all over the world have waited with bated breathe for the launch of amazing and fantastical products straight out of the fictional world. Cities are changing their names, hoverboards are being developed for release, and the biggest excitement of them all comes in a particular bottled soft-drink. Not just any soft-drink of course, but none other than Pepsi Perfect, the fictional beverage served to Marty in a futuristic diner. The bottles, which contains Pepsi Made with Real Sugar were set to release today with a limited run of 6,500 units.
Of course all good things never end well. Do they?
— Jack Goodson (@jackgoodson12) October 21, 2015
GREAT SCOTT!!! This internet firestorm is something that cannot be contained, unless a Delorean can undo the major F### up on the part of Pepsi. Initially due to release today (10/21) , many fans who were online as the clock struck midnight were in for a major surprise, as many wise folks who were keeping track of the time began to notice that purchase time had been opened up an hour early (and technically a day) than promised. This “Pepsi Perfect” launch was anything but perfect as an early sale at both Walmart and Amazon was not only unexpected by most, but also is being reported to have sold out in 30 sec on all advertised online retailers. As of 12:10 a.m. Pepsi has not commented on this big marketing/sales fiasco. But I promise you, the fans are more than entertaining enough to make up for the silence on the company’s end.
— Amy Chrzanowski (@AmyChrzanowski) October 21, 2015
On one hand, I’m pretty bummed Pepsi Perfect sold out before I could get one. On the other, I didn’t pay $20 for a bottle of sugar water.
— Philip Obenschain (@pobenschain) October 21, 2015
This and many more drown the Pepsi Perfect (hashtag) and while many may roll their eyes at the fact that so many folks were clamoring for an “over-priced bottle of sugar water”, this isn’t the first time that a company has messed up a product launch; take for instance CoverGirl and their ‘online’ launch of the Star Wars themed makeup line. While many retailers and CoverGirl had said they’d be available when other Star Wars products launched, it was not; along with a lack of communication from the company to consumers. It was later rectified, but still…company’s clamoring for geek/pop-culture lovers money and making mistakes like this is detrimental to a brand and their support in the future.
Of course if you are still clamoring for a bottle at $20 bucks a pop, think again they are currently going from $250 to $500+ on Ebay.
So what are your thoughts on this catastrophical flub and did you get caught in the heat of purchase? Tell us your thoughts in the comments below and you may be featured in our follow-up. See you in the morning…oh wait…I mean late morning!
—–(Update 5:00pm 10/21) —-
At 8:30 a.m. Pepsi’s Official Twitter account released their first statement on the issue:
The future may have arrived early for some lucky fans, but #PepsiPerfect isn’t sold out just yet! It goes on sale this morning!
— Pepsi™ (@pepsi) October 21, 2015
This response was then was copy/pasted to a few accounts who’d expressed disdain at the company’s management of the situation, which lead to a second round of angered fans. Pepsi failed to inform the public (again) which retailer would be receiving the extra units and at what time they would be available for purchase. Turns out that Wal-Mart was given the go-ahead for extra stock to sell, which once again was picked up in less than a minute, and was followed up by this response from Pepsi at 10:52 a.m.
— Pepsi™ (@pepsi) October 21, 2015
Of course it was met with this gem from the storm of angry fans, trust me there’s more, but this had to culminate the second round of angry online shoppers.
Bad reviews littered the Amazon purchase landing page, Wal-Mart, and the internet in general. As of 4:30 p.m. reports were coming in that the Amazon purchase page was unavailable due to the overwhelming backlash of the early and unannounced release. At 5:23 p.m. Pepsi made one final announcement on the subject of those gosh-darn collector bottles.
Of course, fans are torn on whether this is really good news or whether it only makes their “collector” bottles not as special. In conclusion Pepsi is not out of the woods yet, there is still a lack of confirmation or acknowledgement of error on the company’s part due to the unexpected release, how much extra stock they are now planning to release Nov. 3, and what retailers will be carrying it. Since the company has not made a statement on these subjects it is suggested to hold off on your “huzzah’s” before you blow a blood vessel out of anger.
Thanks for joining me on today’s crazy adventure in geek-news and don’t forget to leave your comments below.
Category: Cool Stuff