This will be a day long remembered, it has seen the end of board game patriarchy, and it will mark the beginning of gender equity in toys. That may be an over-the-top assessment, but it is a sign of progress that Hasbro has recognized what many people have known for years now: that Star Wars can no longer be quantified as “boys toys.” You may recall our story yesterday about Hasbro weak-kneed excuse regarding the lack of Rey, Daisy Ridley‘s heroic character in Star Wars: The Force Awakens, in the new Monopoly game, and now, as if to say “that excuse was weak-kneed,” Hasbro has announced that they are re-issuing the game, with a Rey piece.
Hasbro sent out this tweet yesterday evening.
— Hasbro (@HasbroNews) January 6, 2016
Well, better late than never, I suppose. Yesterday, Hasbro said that Rey wasn’t a part of the game originally because “The Star Wars: Monopoly game was released in September, months before the movie’s release, and Rey was not included to avoid revealing a key plot line that she takes on Kylo Ren and joins the Rebel Alliance.”
And this came after another story last month in which Disney responded to fan outrage about the pronounced lack of Rey and Captain Phasma-based toys, to which Disney’s senior vice president and head of licensing for LucasFilm Paul Southern said “Rey and Phasma feature prominently across hundreds of products, and are selling exceptionally well. In many stores and e-commerce destinations, products featuring Rey are selling as quickly as retailers can restock shelves. Fans will also be seeing a lot more of Rey with a new wave of product coming in January.”
It could be supposed that the “new wave” in January is also a tip of the hat to the spoiler excuse that Hasbro itself offered, but it’s still confusing why Rey could be used so prominently in advertising for the movie, but took somewhat of a backseat in priority for the toys and games. The pressure has been growing on movie studios and their merchandising partners to recognize that there are a lot of girls that like Star Wars and other sci-fi and action/adventure movies – and the female heroes there in – so perhaps we’ll be able to skip over all this petitioning by the time Rogue One, which also features a female hero, comes out this December.
Category: Nerd Culture