The long, national nightmare is over! That may be overstating things, but for all the people kind of disappointed that the release of Star Wars: The Force Awakens and its marvellous new heroine wasn’t greeted with requisite representation in toys, there’s good news. Following up on the social media “Where’s Rey?” campaign, the powers that be at Lucasfilm have announced that the next wave of Star Wars toys will be all about Rey, or at the very least be more about Rey than the previous line of toys released so far. So get ready for all the Rey goodies we were apparently denied for the good of spoilers.
As being reported by EW, Lucasfilm is now excitingly announcing the expansion of their new Star Wars toyline to be more Rey-centric than ever. “This new wave of product has got key elements from the film,” said Paul Southern, head of Lucasfilm licensing. “You see Rey with a saber, her blaster, and a number of other elements we wanted to hold back until the film had been released. The timing is good to try to address some of the social discussion that has been created through the ‘Where’s Rey?’ movement.”
Previously on “Excuses we made to explain why there’s no girl character in our toyline,” Hasbro said that the lack of Rey was to save the audience from spoilers because the toys came out months in advance of the movie itself. Southern added that now, almost a month after The Force Awakens’ release, the company feels comfortable enough to add those more spoilery details into the toys. “It’s about acknowledging the role the lightsaber plays in the film and the role she plays as the heroine, as well as the role she’ll play in the future.” he added. “Although we don’t want to talk about the future too much.”
While we appreciate Lucasfilm and Hasbro’s dedication to keep our Star Wars experience as pure as possible, it still seems weird that they didn’t see this coming. According to Southern, “the excitement around [Rey] is a lot more than we were expecting it to be.” You know, just like how the excitement around Luke Skywalker toys was unexpected back in the 80s. With Rey toys sold out in many stores, some figures going for as much as $50 on eBay, and a whole campaign based around getting more toys, it’s safe to say that Lucasfilm *really* underestimated the situation (even though they really shouldn’t have).
All these Star Wars toys and more will be coming soon to a toy store shelf near you.
Source: The Mary Sue
Category: Nerd Culture