If you’ve been following pop culture at all for the last few months, you’ve already seen some of the genius tactics that the marketing team behind the upcoming Deadpool film have employed. The latest offering comes with the return of the hit television show “The X-Files” last night – and since both the show and the movie are both Fox properties, it makes perfect sense (in that weird, Deadpool kind of way) to do a mashup of the two.
Below are two tweets coming from the official @DeadpoolMovie account – check them out in all their embedded glory:
Weapon X-Files: Scientists fit Wade Wilson with adamantium genitals. Coming (never) to Fox. pic.twitter.com/Zm3bjPub54
— Deadpool Movie (@deadpoolmovie) January 25, 2016
Previously, the hard-working marketing team behind the film scored a number of other unique ad hits, including making fun of Australians and Hugh Jackman, romantic rom-com-ish ads poking fun at the fact the movie comes out near Valentine’s Day, online informercials, and what is likely the best movie billboard in the history of movie billboards.
Deadpool hits theaters on February 12, 2016.