Holy nostalgia, Batman! Netflix has announced today that, as part of an effort to expand their line-up to include more shows aimed at children, they’ve ordered 26 episodes of a brand new series from Hasbro. The series is based on Stretch Armstrong– a large, gel-filled action figure with stretchy limbs first introduced by Kenner in 1976. The toy continued to pop up here and there throughout the 80’s and 90’s; it’s more popular incarnations forged in the likeness of Hulk Hogan and other wrestlers. But more about the series. It’s to be titled Stretch Armstrong and the Flex Fighters, and will reboot the character with a whole new look. Here’s a peek at the series description:
From Hasbro Studios comes an animated action/comedy series about overscheduled teenager Jake Armstrong and his two best friends. When the trio are accidentally exposed to an experimental chemical, they become STRETCH ARMSTRONG and the FLEX FIGHTERS, a team of unlikely superheroes who expand beyond the confines of their lives and embark on a series of adventures. The 26 episode series marks the first time Hasbro Studios is creating original programming for Netflix and will be available to members in late 2017.
Netflix isn’t stopping there in their plight to appeal more to kids and tweens. They’re also going to air Lalaloopsy: a new kids musical series, and The Greenhouse: a live action sci-fi drama for slightly older kids.
Director of Global Kids Content for Netflix Andy Yeatman explained further in a press release:
“With roughly half of our 75 million members regularly watching kids content, we’re happy to expand our original slate with these three great series,”
“We know kids love Netflix and that’s in part because they never really outgrow us. We program and recommend new TV shows and movies from preschool through their teen years and into adulthood.”
This seems like a really smart decision on Netflix’s part; adding more kids programs to appeal to that audience. But Stretch Armstrong? The idea seems so out of left field. Well, maybe not so much if you remember the Stretch Armstrong film that never was from back in 2012. It was set to be a 3D adventure produced by Universal and starring Taylor Lautner, but alas, never happened. Hopefully the show has more staying power!