Unless you were living under a rock or being raised by gorillas as a kid, chances are that toys had a major impact on your childhood. We’ve all played them as a kid, littering our rooms with colorful molded plastic until our parents were unfortunate enough to step on them. Chances are that most of your fondest childhood toy memories came from Hasbro and/or Mattel. Hasbro gave us robots in disguise and Mattel gave us the power of Grayskull. These two titanic companies have been a staple of nerd culture for years, and to this day continue to showcase their famous franchises via movies, video games, comic books and more. The Mattel vs. Hasbro debate has been a hot topic of debate among toy gurus everywhere. Who would have thought that they would end up joining forces?
Just hours ago, Bloomberg Business has revealed that Hasbro and Mattel have been discussing the possibility of merging their companies. While neither company has yet to comment on the merger, we could be on the verge of the biggest deal in all of toy history.
Both companies have seen huge successes over the years. In addition to the Transformers and My Little Pony franchises, Hasbro currently owns the licenses for toys based on Star Wars: Episode VII and Jurassic World, two of the biggest films of 2015. Meanwhile, Mattel has the insanely popular Monster High and Barbie franchises.
In recent years, Hasbro and Mattel have also been looking to take their projects to the big screen. The Transformers film series, while despised by critics, is still financial giant. Even their widely reviled Ouija board movie made enough to warrant a sequel. On the other hand, the Battleship movie was a complete disaster.
In the meantime, Mattel has movies based on both Barbie and Monster High in the works. There is even a Masters of the Universe reboot coming out with McG set to direct.
So considering how absolutely gargantuan these companies are, what will come of them if this merging happens? Will we see a Barbie doll that can transform into a Cadillac? Will we see Skeletor summon evil forces using a Ouija board? Probably not, but it’s still fun to imagine what might happen.
This news comes just a couple of months after the rights to the Disney Princess line of toys switched over from Mattel to Hasbro. It was a pretty big blow to Mattel, so this merger could end up making everybody a winner. Moreover, Business Insider suggested that the merger would combine Hasbro’s strength for boys’ toys with Mattel’s strength for girls’ toys and be a worthy opponent for Lego.
As of right now, there are no major details on the merger. It may not even happen. If it does though, expect toy-mageddon to take place at Wal-Marts everywhere.
Category: Nerd Culture