Let’s face it: there’s nothing better than a high-yield, viral-style marketing campaign, especially when it’s about the multi-million dollar film that’s going to be launching your company’s cinematic universe. Warner Bros. has really pulled all the stops when it came to promoting the upcoming epic superhero pow-wow Dawn Of Justice. Their recently released first featurette of the film, however, might be a bit too on the nose for its own good…
The Turkish Airlines Dawn Of Justice featurette that hit the Twitter on 29th February 2016 is a short presentation of the upcoming movie by Zack Snyder himself, featuring a short description of the film’s crossover premise, as well as the studio’s decision to make this movie have as much of an impact on the audience as possible, by achieving a “real approach, using real companies” like this particular airline sponsor.
While the synopsis and Snyder‘s hinting at a wider, more developed cinematic world (and our short look into the personality cult of the Last Son Of Krypton) are pretty cool, the tangent about the company’s excellence does seem to drag on a bit too much for the video’s own good. While it’s hard to find a good airline company these days, you have to admit that maybe they went a bit overboard with their copywriting approach there. On the off-chance that you haven’t heard of Dawn Of Justice just yet, Warner Bros. has grace dus with this particcularly juicy synopsis.
In Batman v. Superman: Dawn of Justice, fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.
You can catch the full featurette by visiting the airline’s Twitter account, @TurkishAirlines