One of the unique things about the filming of Star Wars: The Force Awakens was its dedication to share the experience with fans, and give a little something back at the same time charity-wise speaking. The Star Wars: Force for Change campaign raised over $10 million dollars for UNICEF through various promotions, notably the auctioning of a cameo role in The Force Awakens, and tickets to the Hollywood premiere of the movie. Now, not coincidentally on the same day as Episode VII’s home video release, Force for Change is kicking off a month-long effort to raise even more money, up to $1 million in matching funds to assist various charities.
Lucasfilm Ltd. President Kathleen Kennedy, and Star Wars star Mark Hamill announced the new campaign on YouTube.
And here’s the press release from Lucasfilm with all the details:
(April 5, 2016) Today, Lucasfilm President Kathleen Kennedy and Star Wars veteran Mark Hamill announced a new campaign sponsored by CrowdRise in support of Star Wars: Force for Change, an initiative that inspires people to make a positive impact on the world. Starting April 5th, Star Wars: Force for Change will match the donations of Star Wars fans to four select charities up to $1,000,000!
To date, Star Wars: Force for Change has raised over $10,000,000 with the help of the amazing Star Wars community. This month-long campaign will lead up to “Star Wars Day” on May the 4th. The four select charities include the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America, and Make-A-Wish®.
“Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met,” says Lucasfilm President Kathleen Kennedy. “I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts.”
Over the course of the four-week period, which culminates at 11:59pm (PST) on May 4th, fans will be able to donate through CrowdRise.com/ForceForChange to these four charities and have their donations matched dollar for dollar up to $1,000,000.During the first week, the first 20 fans to raise or donate at least $500 will win a Blu-ray of The Force Awakens signed by the cast[i], with more incentives to come. All participants who enter will also have a chance to win an all-expense paid trip to Ireland, including Skellig Michael along the Wild Atlantic Way, the location of the dramatic final scene from The Force Awakens[ii].
Show your Force and visit CrowdRise.com/ForceForChange now for more details.
Star Wars: The Force Awakens is available now on Digital HD and Blu-ray Combo Pack
[i] Must be at least at least age eighteen (18) years of age or the age of majority in your jurisdiction, whichever is greater, at the time of entry and an individual legal resident of the 50 United States or the District of Columbia. Starts on April 5, 2016 at 4:00am PST and ends as soon as there are twenty (20) individuals that have donated and/or fundraised at least $500 online on the Website here: http://www.crowdrise.com/forceforchange or on April 11, 2016 at 11:59:59pm PST, whichever comes first. To enter, follow the on-screen instructions to donate or fundraise. ARV: $500. For complete rules and eligibility requirements, Click Here CrowdRise.com/ForceForChange. Sponsor: CrowdRise. Prize Provider: Lucasfilm Ltd. All trademarks are the property of their respective owners.
[ii] No Purchase or Donation Necessary. Must be at least at least age eighteen (18) years of age or the age of majority in your jurisdiction, whichever is greater, at the time of entry and an individual legal resident of the 50 United States or the District of Columbia. Starts on April 5, 2016 at 4:00am PST and ends on May 4, 2016 at 11:59:59pm PST. To enter, either (1) follow the on-screen instructions to donate or fundraise or (2) email Kennedy@crowdrise.com with the subject line: “Please enter me in the Win A Trip to Ireland and Skellig Michael Sweepstakes”, and your full name, birthday, address, email and “I agree to these Official Rules and CrowdRise Terms and Conditions.” Limit 200 entries per person. ARV: $4,999. Odds of winning depend on number of entries received. For complete rules and eligibility requirements, Click Here CrowdRise.com/ForceForChange. Sponsor: CrowdRise. Prize Provider: Tourism Ireland. All trademarks are the property of their respective owners.