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It’s been a while since the first Shrek movie came to the big screen and dazzled audiences with its charm and genuinely clever sense of humor. It’s been 15 years, in fact. Another Shrek dropped in 2004 and had an equally good reception. Then the downhill spiral began with Shrek the Third (2007) and Shrek Forever After (2010). Now, the new holders of DreamWorks Animation hope to bring the big, green bastard back. Scroll on to learn the how and why of it.

For those out of the loop, DreamWorks was recently purchased by Comcast. In order to make some proper cash off the transaction, they’re letting NBCUniversal (one of their subsidiaries) take control of the Shrek property. What exactly will they be doing with it? Unfortunately, that bit of information still lies hiding in the darkness. With the prevalence of reboots and remakes, it seems like a return to the big screen might be the most profitable choice.

The bigger question is, however, why take the chance? The original cast is long-retired from the franchise and getting them back could prove to be difficult. And, as we all know, listening to a character you’ve become familiar with speaking in a different, usually hackneyed imitation voice can be like nails on a chalkboard.

The answer to that question…

spaceballs merchandising

According to chief of NBCUniversal, Steve Burke, he (wants to take):

…the low-single digit returns of the movie business and turn it into a different kind of business…

He also states that the purchase of DreamWorks:

…advances our consumer products agenda by five years…

Yup. It’s all about the Benjamins. And even if US moviegoers and consumers refuse to drop their hard-earned cash to support a product-driven return to the Shrek franchise, Comcast always has China. They’re a fast-growing market and not likely to complain if the original cast doesn’t show up to make the voices authentic.

What say the Nerd Readers to such news? Looking forward to seeing some more Shrek? Or is this a franchise, like so many others out there, that would be best left to nostalgia rather than resurrected for the sake of profits?

 

Source: Deadline

Category: Film

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