Screen Shot 2016-06-23 at 9.13.13 PM

Negative feedback for Paul Feig’s Ghostbusters reboot was at all time high today, when the films theme song by Missy Elliot and Fallout Boy  was released to the interwebz. The updated remix of the classic theme, has been referred to as “the biggest noisiest irritating waste of five minutes”. It’s commentary like that has followed this movie since day one. The vitriol is unlike anything ever seen for a movie franchise reboot of this kind. Does Sony care that Ghostbusters is the most unliked trailer on Youtube? Does the floodgate of hate on social media and internet comment sections given them a sense of worry in the slightest? Nope, not even a smidgen. In fact,  they think it’s the greatest thing that ever happened.

From the (possibly twisted) perspective of Sony Chief Tom Rothman, things couldn’t be better. In fact, he’s calling for more of it. In an interview with THR, Rothman was asked about the online hate campaigns, and how he felt about them.

“It’s the greatest thing that ever happened. Are you kidding me? We’re in the national debate, thank you. Can we please get some more haters to say stupid things?”

Its been said that “there’s no such thing as bad publicity”. To Rothman’s credit, that is mostly true. Everybody is talking about this movie. Granted most of the noise is all negative, which IS inherently bad, but awareness is on the forefront of pretty much anyone with access to the Internet. As much as people want to come at this flick with their torches and pitchforks, they’re gonna see in the theater. If not for means of seeing it as a movie to look forward to (and there are excited fans out there), then people are surely going to spend money just to see how bad it is so they can continue bad mouthing it and getting others to do the same. To whit, Sony wins! The film may not generate legs at the box office or become the cultural phenomenon Sony hopes it to be, but it will undoubtedly slay opening weekend. Its literally too big to fail, least as opening weekend is concerned, which is all a Studio like Sony predominately cares about.

Screen Shot 2016-06-23 at 9.13.21 PM

Despite a succession of bad trailers with flat comedy and the recent horrid music, there is still a chance that Ghosbusters will surprise even those most hateful of haters. Early screeners seems to have tested well. It is also in these same early screeners in which original Ghostbusters Dan Aykroyd, Ernie Hudson, and Bill Murray were in attendance. After the entire cast viewed an early screening Murray had nothing but good things to say.

“Danny, Annie, Ernie and I were just screaming and cheering like we were at a sporting event at the end of it. It sort of rumbles along in the beginning, and you’re going ‘oh God, are they gonna pull this thing off?’ Fellow actor Dan Aykroyd also shared some thoughts. “We are really, really happy. These women are really great – oh and by the way, the guys in the movie are just fine, too, there are men and women in the movie!”

Of course, if there’s a steady pay check in it, they’ll believe anything Sony says.

Ghostbusters hits theaters on July 15th.

Via : ComicBook

Category: Film