In the past, the streaming giant Netflix has stated that they would not have an “offline” option for their service. Amazon Prime and Comcast gave their customers the option to download shows/movies from their apps to their smartphones/tablets/PCs for offline viewing at later times. Those worries about maxing out on their bandwidth (or just wanted to watch service in an area without Wi-Fi or 3G) had the option to download and view later for their own convenience. However, Netflix was firmly against such an action in the past. Statements like “It’s never going to happen” came from their director of communications Cliff Edwards in 2014 and “I’m just not sure people are actually that compelled to do that, and that it’s worth providing that level of complexity,” came from their chief product officer Neil Hunt last year. It looks like Netflix has had a change of heart.
Today Netflix not only debuted a new logo with just an “N,” but also there are plans for offline capabilities. While there has been no official announcement from the streaming giant, multiple industry sources are saying that such a service could be ready as soon as the end of the year. Dan Taitz COO of Penthera has stated:
“We know from our sources within the industry that Netflix is going to launch this product. My expectation is that by the end of the year Netflix will be launching download-to-go as an option for their customers.”
Within the mobile industry, this has been somewhat of an open secret that Netflix is taking steps to join Comcast and Amazon Prime and making offline content available for their subscribers. Dan Rayburn, analyst from Frost & Sullivan, states:
“It’s a natural progression for Netflix to want to have some of their content available for consumers to watch offline, and we’ve been hearing for months now that they are in fact going to roll something out soon.”
Netflix may have some hurdles to go through to ensure that this option works successfully. For example, there are content rights issues, as well as potential piracy of their content. However in a world where not all networks operate with the same bandwidth, the offline option is something they are paying close attention to, and we’ll have to wait and see if/when they roll out this option.