The next entry in the DC Cinematic Universe is creating a lot of buzz throughout cyberspace. David Ayer’s Suicide Squad is set to be released Aug. 5 and it has a lot of people talking about it – in fact they’re talking about it more than Rogue One; A Star Wars Story or Star Trek Beyond. Suicide Squad recently went through a series of reshoots (which isn’t uncommon) in the wake of Zack Snyder’s Batman vs. Superman: The Dawn of Justice, reportedly to interject some humor. According to ComScore’s PreAct tracking, Suicide Squad is creating a lot of talk as the film’s release date nears, compared to films hitting theaters later on this year.
The highly anticipated Rogue One had over 51,712 social media conversations last week compared to Suicide Squad’s 66,360 conversations.
Meantime, the Ghostbusters reboot – which has been the target of rage of (mostly male) fans – received only 14,550 conversations. Both Power Rangers and Miss Peregrine Home for Peculiar Children beat out the Ghostbusters’ numbers; Ghostbusters is being release July 15 and those other films won’t hit theaters for several months, not quite a year in Power Rangers’ case.
Some sources are predicting a $125 million opening for domestic screens. Will it? If the positive social media continues, it just might. However, opening weekend could find a large number of disappointed people leaving the multiplexes . . . which will then spill over to Twitter, Facebook and YouTube. Ghostbusters still might surprise everyone.
In short, yes, Suicide Squad’s tracking numbers look great now but the real numbers will be known after its Aug. 5 opening.