For the chord cutters, Hulu has been almost a salvation. Unlike Netflix, the streaming and video on demand service have been perfect for those who wanted to be entertained without breaking the bank. Users had the option of using the free service which would show television shows a few days after the episode aired with advertisements. The other option would be for users would be the paid service, Hulu Plus, where they would either pay $7.99/month for limited commercials, or $11.99/month for no commercials. Unfortunately, Hulu will be changing their business model and doing away with the free service, becoming a full subscription service.
Hulu servitor vice presented Ben Smith had the following to say.
“For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers. As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.”
There are no additional changes on the horizon. Hulu will still keep the same subscription offering (minus the free option). In addition, Hulu will be offering an option to stream live TV sometime in the beginning of 2017.
All is not lost: Yahoo is launching Yahoo View, a streaming service similar to Hulu that will stream the five most recent episodes from shows on ABC, NBC, Fox, and other networks, eight days after originally airing.