This past weekend a new teaser trailer dropped for Guardians of the Galaxy Vol. 2 and everyone went crazy. There previously was a “teaser” teaser trailer which gave us a few images to get us once again “Hooked on a Feelin,” but this new trailer gave us even more fun visuals and a brand new (well old) song to love. The first Guardians of the Galaxy movie was a surprise hit, so we know that the next film is going to be big. So it’s no surprise that the latest teaser for next year’s film already has been viewed a whole lot!
Director James Gun went to Facebook and posted his excitement about the success of the teaser, and the results are astounding!
“With 81 million views in its first 24 hours, the Guardians of the Galaxy Vol. 2 Teaser Trailer is the SECOND BIGGEST TEASER TRAILER EVER (after Beauty and the Beast), and the biggest Marvel Studios Teaser ever! No kidding – I’m, like, floored. Thank all of you so very much for watching it (more than once), and sharing it, and welcoming Baby Groot and Mantis with open arms. Thanks for all your amazing reactions. Thanks to the wonderful folks at CCXP in Brazil where we debuted the trailer. And finally (yes, I know, it’s starting to become like I’m accepting an award – sorry BUT) HUGE THANKS to the smart and kind marketing folks at Marvel and Disney who put up with all my eccentricities during the teaser editing process. Honestly. You guys can’t imagine what they deal with. I’m a maniac. Now they’re gonna have to deal with it again as we prep the FULL TRAILER…”
81 million views?!? That’s kinda a big deal. It gave us everything we needed to get excited while not showing any of the plot details. That’s the textbook definition of a successful teaser. In addition to such a massive viewing of the teaser, the song played for the trailer, the song “Fox on the Run” by Sweet is the number one song on the iTunes Rock chart. Needless to say, we are all very excited for anything associated with the upcoming film.
Source: Superhero Hype