By this time in 2014, as fans were counting down to the release of Star Wars: The Force Awakens, we knew the film’s name, and we had already enjoyed many times the first 88-second trailer. Compare that to where we are for Star Wars Episode VIII, and not only have we yet to see anything official in the way of footage, we haven’t even been given a proper name for it. Of course there’s an argument to be made that trailers these days spoil too much, and if Adam Driver had his way, that’s exactly why you wouldn’t see anything from the film until the day its released.
While out promoting his new film Silence, the man that plays the villainous Kylo Ren in the new trilogy explained that, in his opinion, the best thing Disney marketers could do for Episode VIII is to just drop it in theatres without any advanced trailers or TV ads. “I think that’d be bold,” he told Cinema Blend. “I’d love it, yeah! Then no one would know anything. The less people know, I feel like, the more exciting… the more of an event it is.”
He’s right, that would be bold, but it wouldn’t happen in a million years. Why? Well, aside from the pressing need to create hits, clicks and hype, there’s also the fact that there are some fans out there that don’t watch these developments as closely as others. You may come to Nerd Bastards and other sites for all the latest Star Wars news, but other people are more laid back and go about their lives until something big, like the release of a trailer, happens. There’s no doubt that when the trailer for Episode VIII finally drops, it will break records for one-day online views, and that’s because there’s going to be a lot of interest from people just now tuning in because they don’t follow film development news on a day-in basis.
As for when that first trailer might finally drop, sources say it will be in the first quarter of the New Year, meaning it could materialize during the Super Bowl, or it could drop in advance of the release of a huge Disney movie like Beauty and the Beast. Then again, it could also drop on some lonely weekday in February. Of course, we’ll have that trailer for you here whenever it appears online.
Star Wars Episode VIII will be in theatres everywhere, with or without trailers, on December 15, 2017.