Strange that in the process of talking about the end of Wolverine on the big screen in just a month’s time with the release of Logan, we get this news: Marvel Comics wants to bring Wolverine back. The character was killed off a few years ago in the creatively titled miniseries Death of Wolverine, but it seems that three years is enough in the afterlife for the mutant that’s the best at what he does. “Why?” you may ask. Well, it turns out that it’s part of a strategy to recruit and keep A-list talent at Marvel Comics, whose retention has suffered a little in recent years.
According to the writings of Bleeding Cool, Marvel is stuck in a conundrum. The comics industry has shifted in the last several years away from being character driven to being more creator driven, meaning that fans are following the people writing the comics more than the comics themselves. Marquee names like Rick Remender, Ed Brubaker, Matt Fraction, and Jonathan Hickman have all bailed on Marvel in the last couple of years, sometimes for DC Comics, but more often for the greener pastures of creator-owned books at Image Comics and the like. So what are the gang at Marvel going to do?
“Taking time to line up big-name talent, new and old, across the board for a series of big name titles in 2018, to be created well in advance to avoid the shipping issues that can often affect such in-demand creators,” said Bleeding Cool. “[A]s part of Marvel’s meat-and-potatoes in the comics, you’ll be getting Wolverine back too.”
Since Wolverine’s death in 2014, the void has been filled in the comics by X-23, who took up the mantle of Wolverine, and Old Man Logan, who became a part of the main Marvel Universe after the events of Secret Wars. Wolverine has probably been dead longer than any of us might have otherwise expected, so should we chalk this up to the supposed slap-fight between Marvel and 20th Century Fox over movie rights? You’ll note that there’s still no sign of a new Fantastic Four comic on store shelves. As for the bigger picture, Marvel has tried a number of rebranding and relaunching events in the last couple of years, but none of them seem to have had the same resonance as DC’s New 52 launched in 2011.
We’ll keep you posted on all the latest developments.
Source: Comic Book Movie