In addition to being delicious (and equally bad for you – here, eat a weeks worth of sodium intake in one sitting!) Doritos brand chips are also known for their unique, and sometimes weird, marketing gimmicks. Take for example Dorito flavored taco shells at Taco Bell, which are delicious AF. Whereas the bad (the, I’m gonna die before I’m 30 if I eat this kind of bad): Dorito’s Loaded – a fried-cheese-style snack with a nacho cheese interior and a Dorito flavored breading/dusting on the exterior, sold at 711 convenient stores. When they’re not coming up with different ways to kill you with empty calories, they come up with things like the limited-edition Tostitos “Party Bag” equipped with a sensor that can detect alcohol on your breath. It also had an NFC chip that would hail you an Uber when you tapped your phone to it.
Now Dorito’s is doing something that really rocks. Literally. Doritos is teaming up with Marvel Studios to promote Guardians of the Galaxy Vol. 2 and fulfilling a need you never knew you wanted.
They’ve created a custom-designed, limited edition series of Doritos bags with a built-in, rechargeable cassette deck-inspired player that plays the movie’s full soundtrack.
Ryan Matiyow, senior director of marketing for Doritos manufacturer Frito-lay, told Billboard: “Guardians of the Galaxy Vol 2 was yet another way for us to take an amazing musical pop culture hit and elevate the experience.
“Can you imagine a better way to listen to this soundtrack than with a bag of Doritos? We couldn’t either.”
The Guardians 2 soundtrack features another collection of hit songs from the time when Star-Lord left Earth. The group of tunes includes ‘Mr Blue Sky’ by Electric Light Orchestra and ‘The Chain’ by Fleetwood Mac.
The Guardians bags will be available to buy on April 28th via Amazon while supplies last. There’s no word yet on how much they will cost.
Category: Cool Stuff