It started with a tease, “This means something” the video was called. Eagle-eyed movie fans instantly understood the reference, a line from Close Encounters of the Third Kind where Roy Neary, played by Richard Dreyfuss tries to explain to his wife his obsession with the Devil’s Tower after seeing a UFO. The line now has a double meaning thanks to Sony Picture‘s viral savviness. The video does, in fact, mean something, and it’s not a remake, reboot or sequel as some people were led to believe. What it does portend is the return of Close Encounters, perhaps in a theatre near you, sometime later this year.
If you watch the video through to the end, it gives you the link WeAreStillNotAlone.com, which is a Sony website that says you can sign up for “updates on UFO sightings”, but really just puts you on Sony’s mailing list. Hopefully, UFO buffs are not entirely disappointed. For Sony it was a non-announcement announcement released over the weekend on July 3, AKA: World UFO Day. When pressed by various media outlets, Sony confirmed that they were re-releasing Close Encounters for one week in select theatres starting on September 1. The movie was originally released on November 16, 1977.
Close Encounters was Steven Spielberg‘s immediate follow-up to Jaws and it was a big critical and commercial success in its own right when it was released in 1977. The film stars Dreyfuss as an electrical worker that becomes obsessed with finding out the truth about a UFO he sees along the highway, pushing away his wife and his children as he becomes single-mindedly determined to find the truth. At the same time, a group of scientists try and decode a series of mysterious events as they prepare for contact with an extra-terrestrial species. The film was nominated for eight Oscars and won two including cinematography and sound effects editing.
Interestingly, Spielberg claims that he received a 20-page letter from NASA about why releasing the film wold be “dangerous”. Both NASA and the Air Force refused to take part in the production of the film. In other words…