Beleaguered movie ticketing subscription service MoviePass is now getting some serious competition from the one group that won’t have an issue with economic viability – theaters.
Cinema giant AMC Theatres is reportedly launching a discounted movie ticket program, AMC Stubs A-List, where members can see up to three regular movies a week for $19.95 a month. Members also receive discounts on concessions, express service, no online ticketing fees and other benefits.
The program will allow members to view available movies at any U.S.-based AMC location, and in any format, including IMAX, Dolby Cinema, RealD 3D, Prime and BigD. Though there is no carryover from week to week, members can see all three movies on the same day as long as they allow two hours between showtimes. Repeat viewings of the same movie are allowed.
The new tier to its AMC Stubs rewards program answers a rival loyalty club at Cinemark Entertainment, Cinemark Movie Club, and controversial theater subscription service MoviePass. AMC Stubs A-List, to launch June 26, will allow members to view available movies at any U.S.-based AMC location, and in any format, including Imax, Dolby Cinema, RealD 3D, Prime and BigD.
The launch follows MoviePass dramatically changing moviegoing habits as theater owners and Hollywood studios grapple with a continued downtick in cinema attendance. AMC’s new loyalty program joins AMC Stubs Insider and AMC Stubs Premiere, and allows AMC Stubs A-List members free upgrades on popcorn and soda, express service at the box office and concession stand, no online ticketing fees and other benefits on in-theater purchases.
Adam Aron, CEO and president of AMC Theatres said,
“We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including Imax, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price.”
Restrictions on the AMC Stubs A-List program include no carryover from week to week, if fewer than three movies are seen. Members can still, however, see all three movies on the same day, as long as they allow two hours between showtimes. And repeat viewings of the same movie are allowed.