Good idea: Creating a reality show web series about competing teams of video game designers.
Bad idea: Trying to create a false sense of drama by using sexism to pit contestants against each other.
As luck would have it, that wasn’t the only problem with the reality web series GAME_JAM, but it was the proverbial straw that broke the camel’s back. But it seems that this project was doomed to failure, from the recruitment, contracting and implementation of the series, the whole thing collapsed before a single episode had finished shooting. Indeed a single day of shooting hadn’t yet been completed when the series was called off and everyone went home, and while it’s partly the fault of Mountain Dew, it’s really the fault of the producers for wanting to skewer the drama with some good old fashioned gender stereotyping. (more…)