Marvel Studios have demonstrated they have the tools, talent and know how in delivering quality super hero movies – comic to screen adaptations that service fans and appeal to mass market audiences. It took their partnership with Disney, however, to be champions of the market place. The house of mouse has allowed Marvel to become a powerhouse in brand recognition across all demographics, well beyond the original target audience of 20 something year old’s livin’ in their parents basements. This is largely in part to extending properties across multiple platforms and revenue streams. Marvel makes a hit movie… and ready are the mountains of merchandise, new animated series, video games and more.
With Guardians of the Galaxy garnering more and more attention lately – damn near reaching critical mass – from eager and cheerful fans, you can bet Marvel/Disney are ready to keep the tidal wave of excitement and subsequent profits going.
Waiting in the wings of the films August 1 release, comes a new animated series and a Disney Infinity video game add-on. Both of which are sure to please fans and keep the property pulsing. (more…)