Men in Black was one of the biggest successes of the 90s, affirming both the then-ascending stardom of Will Smith and America’s love of whacky aliens. There were two sequels to Men in Black, of course, the last one released in 2012, but for whatever reason, those just weren’t as popular as that initial film. That’s why this is vexing. Air New Zealand, an airline based in the land of the kiwi bird and Peter Jackson, has posted a big budget safety video done to the theme of Smith’s title song/rap to Men in Black, and featuring all the Men in Black costumes, props, trappings, and aliens. (more…)
Air New Zealand
Air New Zealand is sporting the first full body look at the great beast Smaug from Peter Jackson‘s latest Tolkien film, The Hobbit: The Desolation of Smaug. The Boeing 737 will fly from Auckland, New Zealand to Los Angeles for the movie’s premiere on Tuesday. Check out the closer look and unveiling video below. (more…)
With the release of The Hobbit: The Desolation of Smaug drawing nigh, Air New Zealand is capitalizing on NZ native Peter Jackson‘s continued use of the island nation as the real-life substitute for Tolkien‘s Middle Earth once again.
Cross marketing is the norm these days so it’s not surprising that companies use movie tie ins to promote products, services, or in this case airplane safety. Air New Zealand teamed up with Weta Workshop, (Those creative guys that make wonderful toys that Peter Jackson plays with.), to create a hobbit themed safety video, there’s even a couple of surprise cameos.
Air New Zealand is also running a contest at their website. Solve the Elvish code and win six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November. The winners also receive a tour of the Hobbiton set, enjoy a Weta cave visit, and then get to go to the Lord of the Rings tour in Wellington and Queenstown.