It’s no surprise that The Avengers was a summer blockbuster, earning $1.5 billion in the box office as well as a score of DVDs and Blu-rays that are now in homes everywhere. It proved that the super hero movie is stronger then ever – and that Scarlett Johansson is still sexy in leather. What was surprising was the number of people who doubted it would even succeed – and Joss Whedon shoved the third highest grossing film of all time in their faces and proved them wrong.
One person that couldn’t be happier for all of this success is Marvel‘s President of Production Kevin Feige, who has watched the super hero trend change as a producer – in some capacity – for every single Marvel movie. So when MTV News‘ Josh Wigler spoke with Feige, he was more then happy talk about all the success The Avengers has had recently.
“We’ve had the good fortune of having a lot of dreams come true. I still remember six, seven years ago, thinking about casting Robert Downey Jr. as Iron Man. ‘It’s outside the box! It could be like Johnny Depp as Jack Sparrow! It could take off!’ Clearly, we’re there now. That being said, you can never honestly expect this kind of success and be any kind of reasonable human being. I was just hoping it would be the biggest Marvel Studios movie of all time. It’s got to beat ‘Iron Man 2′ or we really screwed it all up. And we more than doubled that.”
And as for Whedon, Feige couldn’t sing higher praises for the director and writer of one the summer’s hottest movies.
“We believed that Joss could handle the spectacle, along with the amazing crafts people and technicians we hired, but never letting the characters get lost among the spectacle. We knew it would be a big movie with big visual effects. But I never wanted these great character who we love and have established in other films to get lost in the spectacle. ‘And now they fight aliens!’ We wanted the characters to stand out, and that’s Joss’ signature. I think he did his best job yet with ‘Avengers.’”
Now that The Avengers has proven that a multi-hero feature can be successful, the competition has taken notice and started planning their own ensemble franchise - DC Comics, to be specific. Now that they’ve seen it can be done, Warner Bros. and DC Entertainment are finally going after that long awaited Justice League movie. So what’s the producer got to say about the competition and the dynamic of James Gunn‘s Guardians of the Galaxy compared to other movies?
“There’s no rule that say you have to do it one way or the other, though I believe that what was unique about ‘Avengers’ was not that it was a group of superheroes, but a group of superheroes you knew and loved from other [films] all coming together. It wasn’t like ‘X-Men,’ which is inherently a team-based film, or ‘Guardians of the Galaxy,’ which we’re working on right now and is also a team-based film from the start. It was all of these people from other stories coming in and merging for one story. That’s what was cool to me about ‘Super Friends’ when I was a kid and that’s why I wanted to do ‘Avengers’ the way we did it.”
You gotta love the subtle jab Feige sends towards DC, but he’s not wrong.
The previous Marvel features created a selling point for The Avengers; people wanted to see how everyone would react when thrust together in a global threat, if that dynamic was built up to mesh the team together all the build up from previous movies would have been meaningless. As long as everyone involved in the next phase of Marvel’s production understands that team dynamics work in team-based movie then we can expect super heroes and less “super friends”.
Source: Comic Book Movie