Hasbro

SDCC 2018: Panel and Features Round-Up!

Happy San Diego Comic-Con! As the festivities begin, we’ve rounded up some of the hottest spots and coolest features to check out as you enjoy the event. Enjoy and find your favorite things! Or make sure not to miss something you’d die for. But overall, have a great time during this awesome experience.

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Transformers 2

Hasbro Studios gave a press release to make the announcement that they have formed a partnership with Shout! Factory (distributors for Cop RockMystery Science Theater 3000) to distribute the 30th Anniversary release of Transformers – The Movie. The announcement was made yesterday by Shout! Factory’s founders Richard Foos, Bob Emmer and Garson Foos, and Hasbro’s Executive Vice President and Chief Content Officer Stephen Davis. Check out the trailer for the film and relive those memories from 1986. (more…)

Capture

If you’ve been following our Twitter account today, then you are already well aware that the 2016 Toy Fair is underway at the Jacob K. Javits Center in New York City. The plaything equivalent of the Super Bowl, Toy Fair is the place where deals are made, swag is swug, and the public is introduced to what products will be the hits (and, in far too many cases, the misses) of the coming year. For the third year in a row, we sent writer Chris Cummins to check out the festivities and report back on his findings. Focusing on action figures and other collectibles, he discovered an array of products that will have you salivating and your wallet hurting. Here’s his take on the event’s most notable finds.

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For many of the more serious Cosplayers, nailing all the details of your costume and/or props can come at the cost of your own blood, sweat and tears.  Many times fans find that the gear out there just isn’t detailed or accurate enough.  Hasbro and Marvel understand the struggle, and have teamed up to release a line of “movie accurate” accessories, according to Gizmodo.  The Marvel Legends line of role play items aren’t due to hit stores until the fall, so you wouldn’t be able to rock these props at Comic-Con, but here are some details on the Iron Man and Captain America pieces. (more…)

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Unless you were living under a rock or being raised by gorillas as a kid, chances are that toys had a major impact on your childhood. We’ve all played them as a kid, littering our rooms with colorful molded plastic until our parents were unfortunate enough to step on them. Chances are that most of your fondest childhood toy memories came from Hasbro and/or Mattel. Hasbro gave us robots in disguise and Mattel gave us the power of Grayskull. These two titanic companies have been a staple of nerd culture for years, and to this day continue to showcase their famous franchises via movies, video games, comic books and more. The Mattel vs. Hasbro debate has been a hot topic of debate among toy gurus everywhere. Who would have thought that they would end up joining forces? (more…)

Netflix Signs On For ‘Stretch Armstrong’ Reboot

StretchArmstrong

Holy nostalgia, Batman! Netflix has announced today that, as part of an effort to expand their line-up to include more shows aimed at children, they’ve ordered 26 episodes of a brand new series from Hasbro. The series is based on Stretch Armstrong– a large, gel-filled action figure with stretchy limbs first introduced by Kenner in 1976. The toy continued to pop up here and there throughout the 80’s and 90’s; it’s more popular incarnations forged in the likeness of Hulk Hogan and other wrestlers.  But more about the series. It’s to be titled Stretch Armstrong and the Flex Fighters, and will reboot the character with a whole new look. Here’s a peek at the series description:
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Star-Wars-Rey

This will be a day long remembered, it has seen the end of board game patriarchy, and it will mark the beginning of gender equity in toys. That may be an over-the-top assessment, but it is a sign of progress that Hasbro has recognized what many people have known for years now: that Star Wars can no longer be quantified as “boys toys.” You may recall our story yesterday about Hasbro weak-kneed excuse regarding the lack of Rey, Daisy Ridley‘s heroic character in Star Wars: The Force Awakens, in the new Monopoly game, and now, as if to say “that excuse was weak-kneed,” Hasbro has announced that they are re-issuing the game, with a Rey piece. (more…)

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Cinematic universes are a real thing thanks to Marvel, and it seems another company may be jumping on board the band wagon with a universe of their own. This time Paramount and Hasbro are teaming up to combine the worlds of G.I. Joe, M.A.S.K., Visionaries, ROM, and Micronauts into one. If this works out the way they want it to, then get ready for the most insane trip down your childhood memory lane. Does anyone still have their toys? Time to break them out while we treat you to a refresher course on these amazing 80’s franchises.

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Hasbro’s Lack of Rey Disturbs Us

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Okay, so I’m going to try to come at this situation from both sides because honestly, I don’t see any clear answer. Hasbro has released a six action figure set from Star Wars: The Force Awakens to be sold at Target. Included characters are Kylo Ren, Chewbacca, Finn, Poe Dameron, a First Order Stormtrooper, and a First Order TIE Fighter pilot. Noticeably absent: Rey. Not to make a big deal about nothing, but Rey has been positioned as the main protagonist in Force Awakens. She doesn’t make the cut, but two random storm troopers do? We get two of the big new protagonists and the one male villain, but not (arguably, along with Finn) the movie’s main character? (more…)