Sony Pictures has taken their “Mark of the Spider-Man” campaign from a few months back to another level with their viral marketing campaign of the upcoming The Amazing Spider-Man, directed by Marc Webb. They’ve opened up a new website that acts as a Daily Bugle special on the Webbed Menace, featuring a video of Captain Stacy bitching about Spider-Man. The site also gives fans the ability to report “sightings” of Spider-Man, and that information will probably be used in a later stage of the film’s marketing.
Check out this clip of Captain Stacy below. I warn you… the acting isn’t brilliant. But the website idea and all of this viral stuff is pretty cool. What do you guys think?
This film stars Andrew Garfield and Emma Stone and will hit theaters on July 3, 2012!
Source: Comic Book Movie