Next year, The House of Mouse will be doing more for Star Wars fans than bringing the franchise back to the silver screen–they’ll also be expanding the brand’s presence in their worldwide theme parks in a BIG way:
Disney CEO Bob Iger said on Tuesday during an earnings call that the company is:
developing designs for a far greater ‘Star Wars’ presence in the parks
The SW presence in Disney’s parks already includes the Star Tours simulator ride in the California, Tokyo, and Paris Disneylands–as well as in Disney’s Hollywood Studios in Florida. Furthermore, the California and Florida parks feature an interactive show called Jedi Training Academy. Disney’s Hollywood Studios also hosts an annual event known as Star Wars Weekends featuring shows, parades, and some kind of store called–I swear to God–Darth’s Mall.
Hit the jump for the future of Disney’s Star Wars theme park expansion: (more…)