One of these things is not like the other.
Known for their whole Mockbusters” thing, Global Asylum constantly makes cheaper versions of the year’s top film franchises. This time, Universal studios has finally said “Enough!”, and bitch slapping the company with a class action lawsuit. Initially reported by TMZ , the lawsuit (which can be read here) claims that Global Asylum is trying to piggyback off the board-game-turned-Blockbuster-feature starring Taylor Kitsch, Alexander Skarsgård and Rihanna.
Global Asylum’s most recent feature, American Battleship, goes straight to DVD May 22nd — a mere four days after Universal’s Battleship hits theaters May 18th. Seems a bit fishy that two movies, both about naval warships battling aliens from space, would be released so close to each other. But this is a tactic that Asylum has used over and over again.
Just look at their recent ”hits”: Paranormal Entity, Titanic II, 2012: Ice Age, The Terminators, Transmorphers and Battle Of Los Angeles. Sound familiar? They should, because Asylum is known for copying the premise and plot of the every feature-length film its copies. And Universal will not stand for it a minute longer.
In a response to the lawsuit posted on Deadline, Global Asylum gave the single best defense a company could ever give:
The Global Asylum has promoted the feature film American Battleship for nearly a year while Universal raised no concerns. The timing of Universal’s recently filed lawsuit coincides with mixed reviews of its big-budget film, Battleship — the first movie based on a board game since Clue. Looking for a scapegoat, or more publicity, for its pending box-office disaster, the executives at Universal filed this lawsuit in fear of a repeat of the box office flop, John Carter of Mars. The Universal action is wholly without merit and we will vigorously defend their claims in Court. Nonetheless, we appreciate the publicity.
Bitch slap returned in spades, thanking Universal for suing them and using the “John Carter” defense. While you have to hate Asylum for their dirty tactics, you have to respect their badassery here. Hopefully they’ll still have this type of swagger when both parties go to court in the next few weeks.
We wish everyone the best in the coming bloodbath.