J.J. Abrams has always had an air of mystery with his projects, always keeping something intentionally held back for the good of the viewing audience. It’s made his ideas heavily sought after and one of his best kept secrets is the “Mystery Box.”
Back in 2007 the director, prior to his hiring for Star Wars Episode VII and before his work reinventing the Star Trek universe, was a guest speaker at the Technology, Entertainment and Design conference, otherwise known as TED. Abrams gave a speech explaining his development for TV shows and movies, saying, “The intentional withholding of information is much more engaging,” and he used Star Wars as an example for this mystery box formula.
Want to hear the whole speech? Check out the full video after the jump.