Sad: Wizard Magazine and Toyfare Are Dead!


The horn of Gondor has been blown. Military ‘Taps’ plays throughout the land. Yes, today is a sad, sad day. Wizard Entertainment has shut down Wizard Magazine and it’s spin-off mag Toy Fare.

Newsarama got a hold of a press release (which you can read after the jump) from a dude with a funny name, Gareb Shamus stating that Wizard Entertainment print media is dead. The company is being reconstructed under a new flagship entitled “Wizard World Inc.” where it will redirect it’s covering of mainstream pop culture to a new digital magazine.

“Wizard Entertainment is ceasing publication of the print magazines Wizard and ToyFare.  Wizard World, Inc. will begin production of the online publication “Wizard World” beginning in February.   We feel this will allow us to reach an even wider audience in a format that is increasingly popular and more readily accessible.”

The Wizard Word Comic Con tours have not been effected, the tour will go forth as planned, but will now be under the umbrella of a public company.

“This is a very exciting day for Wizard World and the industries it serves,” said Shamus. “Having the Tour produced by a public company provides additional opportunities to expand and grow the Tour. The new digital magazine Wizard World will give consumers the content they want in a magazine format with which they are familiar, but distributed in a form that is always available at any time on any device. It is a natural evolution for us in this market.”

Whoa! This is all too much to process. Magazines that I have been shit reading to since I was 12 are done? Magazines that left a positive impression of nerd culture on me and inspired me to want to become cultural commenter myself. What the deuce!? I understand that since the advent of the Internet media-in-print has been giving the kiss of death, nobody reads magazines anymore when we have instant digital gratification. I also know that Wizard went through tome tough times with management and was victim to some skeevy business practices (I.E. with reports of non-payment of freelancers, mail fraud from the Wizard store, and hefty layoffs). Regardless, this sucks so very much. While I gave up on Wizard a long time ago, I’m sad to see the magazine go. Toyfare I am going to really miss, I’ve been a subscriber since it’s 97′ first issue. I read it cover to cover, regardless if it’s content was broad casted across the net months prior. It was still funny and informative. I’m gonna miss Mego Spidey.

I have very little faith in this new webzine format. They already tried 2 times…and nothing came of it. Oi! I just can’t believe that from now on when I go to the comic store every week there won’t be any magazines for me to buy.