Sony Pictures has taken their “Mark of the Spider-Man” campaign from a few months back to another level with their viral marketing campaign of the upcoming The Amazing Spider-Man, directed by Marc Webb. They’ve opened up a new website that acts as a Daily Bugle special on the Webbed Menace, featuring a video of Captain Stacy bitching about Spider-Man. The site also gives fans the ability to report “sightings” of Spider-Man, and that information will probably be used in a later stage of the film’s marketing.
Check out this clip of Captain Stacy below. I warn you… the acting isn’t brilliant. But the website idea and all of this viral stuff is pretty cool. What do you guys think?
This film stars Andrew Garfield and Emma Stone and will hit theaters on July 3, 2012!
This clip comes courtesy of the Mark of the Spider-Man viral campaign currently going strong, and while it’s short it is sweet. Nothing groundbreaking, mind you, and nothing showing off the movie’s wow-factor of Peter Parker climbing and swinging through Manhattan, but I liked it.
I’m sure once in context we’ll enjoy it even more, but I like the notion of how suspicious a guy would appear trying to hide his super hero costume. Ya look sketchy, Peter. One can only assume after this confrontation he finds his own way into the building using those gifts granted to him via spider bite.
Something this clip does do is make me even more excited to see Andrew Garfield not only as Spider-Man, but as Peter. I love the short bit of wise-cracking we saw in the trailer and I’m interested to see that side of him as well as the shy, nerdy Peter.
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