“It’s a remarkable indication of how the music world has changed when a video game is more potent than any radio station. Software developers, it seems, have better taste and bigger clout than program directors.” — Neil Fallon, Clutch
Electronic Arts and Valve Software made a sound decision (no pun intended) when they chose the likes of Clutch for their second commercial spot advertising Left 4 Dead 2. We’ve all seen it, and being nerds, we make up the crowd that craves just what this TV spot offers up. According to members of Clutch, the game’s fans are ravenous for the music the band has been making for more than 15 years.
Clutch’s excerpt from song “Electric Worry” (on their 8th studio album From George Romero’s films serve up the zombie world…visceral, loud, and full-force. I had the opportunity to talk with Clutch Vocalist Neil Fallon about the recent joining of forces for the TV spot and was not disappointed. Here are a few Q&As from our conversation:To ) represents L4D2 in that same way
Nerdbastards.com: Were there any other songs in the running to be selected for this commercial?
Fallon (Clutch): As far as I know, there were no other Clutch songs under consideration, but I’m sure there were other artists under consideration. I would guess that “Bang! Bang! Bang!” helped our cause.
Fallon (Clutch): I’ve asked for an XBOX for Christmas, if that’s any indication!
Nerdbastards.com: Have you gotten any feedback from your fans about it?
Fallon (Clutch): We have been in Europe this past month. We received a lot of positive feedback from fans there, but more than anything else, we have heard about many inquiries regarding “what band is that on the commercial?” It’s a remarkable indication of how the music world has changed when a video game is more potent than any radio station. Software developers, it seems, have better taste and bigger clout than program directors.
Most delightfully it seems that as Clutch rocks the world of nerds, the world of nerds is rocking Clutch!
Bang Bang…Vamanos Vamanos!
*Special thanks to Neil Fallon for your time and contribution. We here at nerdbastards.com wish you the best with your Christmas Wish List!