Microsoft made an announcement today that shouldn’t piss off any Cable companies. They have officially pulled the curtain back their plans to offer streaming network television on the Xbox Live platform. Nearly 40 world-leading TV and entertainment providers, such as Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will beaming into the beady little eyes of Xbox 360 users by the end of the holiday season in more than 20 countries. U mad Netflix?
Don Mattrick, president of the Interactive Entertainment Business at Microsoft:
“Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”
Sam Schwartz, president of Comcast Converged Products.
“We are continually evolving the television experience to bring Xfinity TV subscribers more personalized ways to search, find and watch the content they love. Our recently launched next-generation Xfinity TV platform is enabling us to bring Xfinity On Demand to a gaming console for the first time, and Kinect’s voice and gesture controls will offer our customers an innovative way to discover and enjoy Xfinity On Demand’s huge library of top shows and movies.”