Even when you do add the “of Mars” back to John Carter‘s title a good portion of the movie-going public aren’t all that familiar with the property. There’s been a pretty cool trailer and I’m sure its garnered some interest, but Disney is going to have to kick it’s promotional machine into high gear if they really want to get people buzzin’. I’m not too worried though, if there’s one thing Disney can’t fail at it’s promotion. Producing quality television and movies? Yes, they can drop the ball there from time to time, but they excel at promoting the shit out anything, good or bad.
Check out a new poster and banners below. The tip of the promotional iceberg.
There’s a definite focus on the creatures. In a way they’re emphasizing why IMAX should be your preffered form of viewing. I like what I see, I only hope it lives up to these images. Avatar really set the bar when it comes to giant, alien creatures and if John Carter wants to succeed they’ll need to appear awesome, original and believable.
John Carter stars Taylor Kitsch, Lynn Collins, Samantha Morton, Mark Strong,Ciaran Hinds, Dominic West, James Purefoy, Daryl Sabara, Polly Walker, Bryan Cranston, Thomas Hayden Church, and Willem Dafoe. It is directed by Andrew Stanton (Finding Nemo, Wall-E) and opens on March 9th.
From Academy Award(R)-winning filmmaker Andrew Stanton comes “John Carter”–a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). “John Carter” is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.
What do you think of John Carter with the little we’ve seen?