Anyone who’s ever played an RPG of any kind knows that a significant portion of the game’s mechanics rely on leveling up your character to prepare them for the challenges ahead. It becomes especially repetitive when you’ve been playing whatever game for long periods of time, so one can easily imagine that the WoW faithful of the gaming world would be a little bored of the typical grind, even after all of the changes introduced in the game’s expansions. Still, Blizzard expects gamers to play fairly and go through the slog like everyone else and they don’t take kindly to cheating, as demonstrated by the banning.

Blizzard brought the ban hammer down on around 100,000 people for botting, the practice of using outside services for automating grinding for EXP or other important resources. It’s not something that has any kind of powerful, negative impact on the rest of the game’s community or overall stability, but it’s not something that is looked on kindly by the folks at Blizzard. Given that they just endured their highest quarterly subscriber drop yet, 2.9 million down to 7.1 million, it’s a pretty ballsy move on their part, and one that shows confidence in their bot-free vision.
For context, 100,000 thousand may not seem like a tremendous amount of people when you have 7.1 million of them still kicking around, but it equates to a considerable monthly loss. Subscriptions run about $15 a month each, equating to a loss of $1.5 million a month, or $18 million a year. Not chump change by any stretch of the imagination. Hell, I’d love to have even 1% of the revenue they just lost. I’d be living pretty damn comfortably!
What do you think? Did Blizzard go a little too far? Is the MMO giant showing signs of serious trouble with those numbers? Are you a WoW elite who just wants botters to explode? Sound off in the comments, friends!


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