We’ve been up and down DC’s New 52, the comic publishers make or break reboot/relaunch/rewhatever. It was a bold move meant to re-energize says for the company, maybe even the industry. So how has it preformed? Um, better than my cynical ass thought it would, and I was mostly on board for it.

DC comics has released some interesting sales numbers. Over the past 6 weeks, the New 52 has sold 5 million copies, that’s about 75,000 on the average for each book. 5 freakin million comic books, making this past month and a half the best they’ve done in about 20 years. That means its on par with the monster events like Batman’s “Knightfall”, the “DC vs Marvel” crossover and, yes, even the much hyped “Death of Superman” story line.

From The Source, the official DC Comics blog:

How many comic books are we talking about? With New York Comic Con kicking off tonight, let’s look to some of New York’s famous landmarks for some visual context. It takes (approximately):

· 2,090,880 comic books laid end to end to stretch from one end of New York State to the other. We’ve sold enough DC COMICS – THE NEW 52 first issues to span New York State in its entirety two times over.
· 174,480 comic books stacked on top of each other to reach the top of the Empire State Building. That’s every copy of GREEN LANTERN #1—with issues to spare.
· 36,600 comic books stacked in a pile to reach the top of the Statue of Liberty. That means copies of WONDER WOMAN #1 could reach the top of Lady Liberty almost three times.

Oh, and 5 million copies sold? That’s enough copies of DC COMICS – THE NEW 52 to lay out and span the distance from New York to Chicago – with some left over.

Cute, but here’s some real numbers. The top seller so far is Justice League #1 with more than 250,000 copies. Action and Batman come in at just over 200,000. 150,000 issues sold for Detective, The Flash, Green Lantern and Superman. Aquaman, Batgirl, Batman and Robin, Batman: The Dark Knight, Green Lantern books Corps and New Guardians, and Wonder Woman have sold more than 100,000 copies a piece. That does make it look like it was a success, doesn’t it?

Noticeably absent are the b-listers and risk taking books. JLI, OMAC, Animal Man, Jonah Hex… Sure any comic with Batman on the cover next to a big number one is going to sell, you want to impress me? Sell a quarter million copies of a book featuring ‘Mazing Man, Mr. Didio.

I still say it is to early to really celebrate the next big age of comics, the industry is a shadow sales wise of its former self. That being said, I know the New 52 has had some success bringing in the lapsed reader. I was one and I know a great many more that have gone from spending $50 bucks a year on comics to spending that or more in a month. Maybe this Didio and crew have sparked some interest back in to comic books after all. Time will tell.

Personally, I bought all the new 52 books and it looks like I am doing this same this month.  That leaves about 4,999,999,927 issues being bought up by the rest of you…

Source: geek tyrant




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