Ghostbusters cast

The reboot of Ghostbusters featuring an all-female cast has been a point of contention ever since Sony Pictures announced plans to bring the hit 1984 film into the 21st century. Many fans of the original 80’s Ghostbusters starring Bill Murray, Dan Aykroyd, Harold Ramis, Ernie Hudson, Sigourney Weaver, Annie Potts and Rick Moranis, question as to why attempt to reboot a film that was beautifully and cleverly created by Ivan Reitman.  Others are chiming in by comparing the 80’s version with this latest. There are even a small group of misogynistic individuals attacking the movie for making the four lead characters women. Regardless where it comes from, the fact is director Paul Feig’s Ghostbusters, arriving in theaters on July 15th, is not getting the press it would like prior to its release. Enter Sony domestic marketing President Dwight Caines.

Ghostbusters logoRecently, a second trailer was dropped which reignited the negative buzz surrounding this film. Sony Pictures felt it was time to speak up. Caines recently spoke to THR regarding the concerns moviegoers have about the reboot and how the studio is simply brushing it off.

What tends to happen with a beloved property is the fanboy or the fangirl shows up and says, ‘How dare you remake this?’ The people talking are such a tiny percentage of the people viewing. The first trailer got 70 million views. The number of people talking: less than 100,000, and they are trying to define the experience.”

Caines numbers may be accurate but his wording is poor. He claims less than 100,000 people are judging this film negatively. That seems a little on the low side, but let’s give him that. The first trailer got 70 million views? This doesn’t appear to be accurate. In doing a search of the first trailer of Ghostbusters, posted to YouTube on March 3rd by Sony Pictures Entertainment, shows that the video has been viewed nearly 33 million times. Less than half what Sony’s domestic marketing president claims. Also, that 70 33 million views is not unique views, meaning it isn’t 33 million people. Anyone can watch the video a multitude of times on various days or different web-enabled devices and up the view count.

Another thing that frustrated fans, and potential moviegoers, is Sony’s shift of where they made their trailers available. The initial trailer premiered on YouTube. This has become practically standard practice by studios for promotion. But when Sony was ready to debut their second trailer, they instead made it available only on their Facebook page. Huh? Wait, it gets better. Sony proudly asserts that the trailer scored 7.7 million views with a 95% positive rating on their Facebook page, as opposed to the #1 hated video on Youtube of the original trailer. But here’s the thing… by moving the trailer from the most used website to search for film clips to your business Facebook page is preposterous. Do you know why Sony is showing off their “new” numbers and shrugging off naysayers as a fluke incident? Because the only ones who will see that the trailer was posted on their Facebook page are those who “Like” and/or “Follow” the page. And do you know who that group of individual are? People who are fans of the 2016 film! Their target audience on their Facebook page are solely their fans. They excluded any potential ticket buyer from viewing the second trailer in an effort do deflect and divert negative remarks on the movie.

Ghostbusters banner

This really shouldn’t come as a surprise from Sony Pictures Entertainment. 2002’s Spider-Man featuring Tobey MacGuire had about a 65% negative response. When they rebooted that franchise with Amazing Spider-Man in 2012 and Andrew Garfield, they were met with a comparable 60% thumbs down. There have been others as well but as we all know, responses prior to the film’s release (be it positive or negative) are not what ultimately matters. If the fans enjoy it, it will show in the box office take.

The movie studio recently showed a couple of advance screenings of the film and, according to Sony, the response from those in attendance were ‘absurdly positive.’ What does that even mean?

The weekend of July 15th, 2016 will be the true gauge as to the film’s popularity and overall financial success. You want to quiet the naysayers? Don’t call out potential viewers of your film as “fanboys” or “fangirls” and question their opinion, with ludicrous stats by the way. Put out a quality, well-made film that honors the original. That’s the way you shut them down.

Ghostbusters synopsis, courtesy of…

Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer, they’re here to save the world!


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