In November, we brought you news that adidas and Star Wars were teaming up for a line of Force-inspired clothing and shoes. Today, you can experience the power of the dark side. Um, I mean the commercial.
adidas (I HATE lowercasing adidas. It feels so wrong.) is scheduled to launch its adidas Originals Star Wars line this spring, and though we’ve already seen images of the sneakers and apparel, I think this is the first time we’ve gotten a commercial.
The video is filled with cameos galore, from Daft Punk to David Beckham. Why? They apparently “live in the neighborhood,” where “originality comes to life as artists, athletes, and celebs celebrate their style.” I wish I could be the girl who got paid to write that.
From the Star Wars site:
The most iconic moments and beloved figures from the Star Wars saga are translated to the streets, telling their creative story across a forceful collection of adidas Originals footwear and apparel.
Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force you’re on, believe the hype, this year is going to be massive.
Weird, no? Still, the commercial is entertaining, if not unsettling. There’s even a point where the swing of a baseball bat sounds like a lightsaber — which I’ve always thought was appropriate. Take a look: