advertising

Super 8 Has Gone Viral

It seems that the advertising campaign for J. J. Abrams‘ latest movie, Super 8, has gone viral with a very unique spin.

Last week, a number of news outlets reported receiving a package from Paramount Pictures containing a short film strip, Alone these brief clips give us nothing, but edited together could provide some vital clues to the mystery surrounding the “creature” and technology in Super 8.

On the film’s website, you can access the online editing room, which will house the over 100 clips. Only eight are currently available to view, but already has some interesting tidbits to share.

Be sure to keep checking the website leading up to the films release this summer, as more and more clips become unlocked.

Now, there is still a lot of mystery surrounding the movie that is produced by Stephen Spielberg, but what we do know according to the Internet Movie Database is this:

In the summer of 1979, a group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local Deputy tries to uncover the truth – something more terrifying than any of them could have imagined.

Sometimes when you need to sell a product it’s all about location, location and more location. Other times where that ad gets placed has the complete opposite effect. This is one of those times. This is on par with putting a fast food ad across the street from a gym filled with people trying to lose weight. You need to be smart about where your advertising goes but when you do something as dumb as this it takes more then an “I’m sorry” and box of chocolates.

And first place in fail goes to…

Yes, this is exactly what it looks like, a funeral home with an advertisement for AMC’s The Walking Dead attached to the side of the building. While this ad from Consett, England is well done where it’s located is just ridiculous. That’s the last thing you need walking out of the home, planning a funeral and you smashed in the face with “Here watch this show about death.”

The Walking Dead is a fantastic series, the only bad part of it was having to be the owner of that building.

Via: Comics Alliance

type_yoda-212x300

Do you think Helvetica is sexy? Do you point out that Sabon has its merits, even though it’s a serif? Do you even know what I’m saying?

If you’re a designer of any type (Get it? TYPE! lolz) or work in marketing, you do. But you don’t have to play with font packs everyday to appreciate the images below. An Italian advertising agency created several “Star Warsillustrations using only typeography — no photos or drawrararings! As a bonus, there’s an ingredient list, so you can see exactly which fonts make up Yoda.

(more…)

massEffect

During today’s NFC Championship game between The Saints and The Vikings, the full trailer for EA’s Mass Effect 2 will be revealed (catch the teaser here). Mass Effect 2 is set to launch Tuesday February 2, 2010.  The trailer airs sometime during the 4th quarter, so if you’re not a football fan, check in on the game while you channel surf, or set your dv recorders so you don’t miss out.  Even if you don’t play Mass Effect, keep your eye on this trailerand lets see if EA brings some quality sci-fi nerdiness into these final games of the football season. GO NERDS!!!

Zeez Soviet Stahr Vars Posters Are Veird

soviet_starwars_200Some people think Star Wars is weird. I’m not one of those people, but whatever. However, anyone looking at these Star Wars posters from Soviet Russia would be baffled and possibly frightened. Thanks to our friend nerdsalad for posting these, um, interesting posters from a tightly controlled era!