Battling robots blowing each other apart with lasers and explosions, that’s epic. A Kia Soul with dancing hamsters that make said robots start shuffling as a method of peace, that’s EPIC.
This sounds like one big Internet troll, but it’s actually the newest Kia commercial from director Mark Romanek. Don’t get me wrong, the man is a fantastic music and film director, but this is definitely a huge “what the…” moment for everyone. Since when does blasting a LMAFO song on a tin can of a car stop faceless robots from blasting hamsters into n00b paste? Hell, the car is onscreen less then the fucking hamsters are, but hey if it sells cars then go for it.
If you see one epic dancing video today, please for the love of God let it be this one.
Here’s the spot in it’s entirety.
If the commercial has peaked your interests then be sure to check out Entertainment Weekly for some quotes from Romanek. Then take a look over on Shoot to see how the special FX were utilized by Kia and Romanek.What’s missing, though? Was Rich+Tone’s choreography copied or did they actually have them dress up in hamster suits to shuffle? That’s the big question.
First off, I’m damn happy that there’s going to be another Hugh Jackman Wolverine movie in the near future. After the misfire that was X-men Origins: Wolverine, another Wolverine movie may be able to redeem the franchise. Sadly with Darren Aronofsky stepping down from the film because of his unwillingness to be in Japan for a year that leaves an opening in the director’s chair. With so many fantastic directors to invite into the mix just who will be spilling blood with adamantium claws?
The short list varies from the top of the pile to the bottom of the barrel in talent, but this is the final list of who we might see. In short we might see Jose Padilha, Doug Liman, Antoine Fuqua, Justin Lin, James Mangold, Gary Shore, Gavin O’Connor and Mark Romanek. As for what FOX wants, it’s anything goes with them. The list will most certainly shorten in the next few weeks. Padilha is currently working on a rebooted RoboCop and has also been attached to a another film, Tri-Border, which tightens his belt up quite a bit. Justin Lin is going to have some free time after Terminator 5 fell through thanks to Arnie and his new found habit of playing behind his wife’s back.
James Mangold and Gavin O’Connor might be a more unlikely choice in this situation, but James would be a better overall pick for the role. Anotine Fuqua comes nowhere near being a good choice right now, but Gary Shore might be a good choice. His stunning and beautiful cinematic ‘Wolverine vs. The Hand‘ short caught some attention. As for Mark Romanek, if he can blend the action with some well placed dramatic moments he may be calling action for the next year of his life.
The final call does go to the figureheads at Fox though and we’re going to have to like it or bitch incessantly online. Everything should be sorted out in the next few weeks, so start placing your bets on who’s going to directing Hugh Jackman in Japan. I hear Romanek is getting 10-1 odds on getting hired.