new logo

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Cosplayer Omi Gibson does Resident Evil‘s Jill Valentine right. See Fashionably Geek for more photos.


When DC Comics announced last week they’d be changing their familiar “swoosh” logo to this new “peel-back” design, the interwebz grumbled with dissatisfaction. I know, what’s new, right? But tell me you didn’t look as the new design and think, “What the hell?”

When the logo was first unveiled most fans agreed it was plain, boring and actually hard to discern it was supposed to represent a “D” and “C.” I guess with “DC Comics” or “DC Entertainment” printed below you’d get the jist, but otherwise it’s a little confusing. That hasn’t changed with these new variants, but you’ll be pleasantly surprised how much difference a little color and flare makes.

Notice they included a new Watchmen-inspired design, which I figure we’ll see on those new Watchmen books we keep hearing so little about. They’ve also revealed how this “peel” will work in other formats other than the logo. For instance on their mobile app or in other advertising.