As July 3rd creeps ever closer, The Amazing Spider-Man marketing team is hard at work letting people know (over and over and over) that their movie is on the way. Sony Pictures latest bombardment comes in the form of a trio of mouth-wateringSpider-Manpropaganda: New stills of Spidey’s villain, The Lizard, an application that lets people play around with Spider-Man gimmicks and the release of yet another trailer for the film.
The Lizard will be played by Rhys Ifans (and his CGI counterpart), for those that don’t know. For those that are unaware of what he’s supposed to look like, here are a couple of pics:
Step two of the marketing madness is the introduction of The Amazing Spider-Man Augmented Reality application for the iPad touch/iPhone/Android. Basically, what this consists of is downloading the app, pointing the phone’s camera at particular images and then letting the fun begin. The app recognizes images and then plays an associated video of an animated Spider-Man doing Spider-Man things.
The official site has the application available for download as well as some missions to mess around with. They also show locations where more images are available. And there are, of course, achievement badges to be earned, appealing to the neurotic collector that lurks in the heart of every nerd.
If that makes no sense, check out the accompanying video for a brief look at this new time-waster:
The final, and perhaps most yummy, piece of the marketing blitzkrieg is the release of a new trailer. This trailer, unfortunately, will not be available until 7 PM tonight (Eastern Time), so make sure to check back with the OG’s at NB to see it when we gots it.
Thanks to comingsoon for letting us know about all this groovy stuff.
And no it has nothing to do with Turn off the Dark or The Amazing Spider-manfilm, this is about those little ink-printed floppy books, comics. Remember those? Recently in Marvel‘s Ultimate Spider-man they concluded the story arc, The Death of Spider-man. Hmm, sounds like bad news for our favorite web-slinger in the “Ultimate Universe”; different form the “Marvel Universe” where you can still follow Peter Parker in Amazing Spider-man. Huh? Seems Marvel is just as confusing with their timelines and continuity as DC, ya learn something new everyday.
Anyway, the dude pictured above is the new Spider-man sporting the new Spider-man costume. No official word on who the new Spidey is but apparently, if your a true fanboy (or girl), the red and black coloring should be a clue. I must admit to not being all that well-read on my Spider-man so please enlighten me with your speculations.
Marvel Comics’ most popular character is getting a hip new look – and a new person wearing the webs.
“That’s not Peter Parker,” Marvel editor-in-chief Axel Alonso told The Post. “There’s going to be someone new wearing the costume.”
The new webslinger and the new look – a sleek black and red costume revealed here for the first time – will make their debut at some point this summer, after the conclusion of the ominously titled “Death of Spider-Man” storyline in June’s Ultimate Spider-Man No. 160.
The comic will be polybagged, and will shake the comic book world to the core. “It’s unlike anything you’ve seen before,” Alonso said.
The shakeup marks the first time someone else will be catching thieves just like flies in the “Spider-Man” titles besides Peter (or a clone of Peter – don’t ask) in the character’s almost 50-year history in either the traditional “Marvel Universe” or the more recent “Ultimate Universe.”
Alonso wouldn’t reveal much more about the new wallcrawler – “there’s significance in the color scheme,” he teased – but the image’s release is another bad sign for Peter Parker, who in the ten-year-old Ultimate line of comics is still a Queens high school student.
The perpetually hard luck teen was shot through the gut by anti-hero the Punisher at the close of last week’s issue while trying save Captain America. Comic fans have been burning up the internet speculating whether Peter might survive the storyline, even if his web slinging days are over. Alonso wouldn’t reveal his ultimate fate, but said, “We did call it ‘The Death of Spider-Man’ for a reason.”
An adult Peter Parker will still be manning the role of friendly neighborhood wall-crawler in the regular Marvel Universe “Amazing Spider-Man” title.
Click the jump for a larger image of the new look.