Nike MAG


The first 30 minutes of Robert Zemeckis’s 1989 time-travelling classic Back To The Future II  takes place in the distant future – 2015. Inevitably, here we are at the beginning of 2015, and it is interesting to take note of the numerous predictions that the movie actually got right. With myriad predictions including: Eyewear (Google glasses), 3D movies (which are more popular than ever at the moment), Bionics, Automation (self-checkouts), Hands free technology (with the likes of games consoles such as the Nintendo Wii), and video calls (the dominance of Skype), and even Hoard-Board technology (Hendo Hoverboard). There are only a few things that have yet to be achieved, such as flying cars (like from BTTF), the Cubs winning a World Series, and Nike shoes with self powered laces. However, there are still 285 days to go until Back to the Future Day on the 21st of October, so there is still time for these things to develop.

It turns out that Tinker Hatfield and his team are working hard to make the Nike MAG, those shoes with self powered laces Marty McFly wore in the movie, become a reality. (more…)

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Yesterday we reported on a tweet from Back to the Future producer Frank Marshall saying that something big was coming, and that it was related to Back to the Future. Shortly after, it was revealed that Nike announced an event in LA that would be put on to possibly announce the real life release of the Nike MAG shoes that were worn by Marty McFly in Back to the Future II. Now we’ve got confirmation that not only will the shoes be coming out, but they will be part of a charity auction to support the Michael J. Fox Foundation to help defeat Parkinson’s disease.

The Nike Mags will be limited to only 1,500 pairs. 100 pairs will be auctioned off each day on eBay starting with the first batch tonight at 8:30 PM PST. As an added bonus, all winning donations will be matched, doubling the ability for the foundation to find a cure.

Here’s a little bit on the shoe from NIKE:

Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

It’s for charity, I hope it exceeds millions , but these need to be available for retail, I don’t care how much they cost. Same for the Hoverboard.

You should be able to place your bids here: