Take your mind back to the scene in Back to the Future Part II when Marty and Doc arrive in the year 2015. In order to fit in, Doc gives Marty a self-drying/self-fitting coat, a reflective hat, and has Marty pull his jean pockets inside out (which is the style in 2015). But Doc also gives Marty a pair of self-lacing Nike high-top sneakers, which are functional, easy, and spares the back of the lazy man from having to bend over to tie them. But this is the year 2016 now, we have hoverboards (sort of), so the question must be asked: where are our power laces, Nikes? The answer, they’ll be in a store near you later this fall. (more…)
This one feels like it’s been a long time coming, but it’s nice to have official word: Nike has created working Air Mags, the fictional brand of shoes that Michael J. Fox wore in the “future 2015” during Back to the Future II, and they will be going on sale in Spring 2016!
The first 30 minutes of Robert Zemeckis’s 1989 time-travelling classic Back To The Future II takes place in the distant future – 2015. Inevitably, here we are at the beginning of 2015, and it is interesting to take note of the numerous predictions that the movie actually got right. With myriad predictions including: Eyewear (Google glasses), 3D movies (which are more popular than ever at the moment), Bionics, Automation (self-checkouts), Hands free technology (with the likes of games consoles such as the Nintendo Wii), and video calls (the dominance of Skype), and even Hoard-Board technology (Hendo Hoverboard). There are only a few things that have yet to be achieved, such as flying cars (like from BTTF), the Cubs winning a World Series, and Nike shoes with self powered laces. However, there are still 285 days to go until Back to the Future Dayon the 21st of October, so there is still time for these things to develop.
It turns out that Tinker Hatfield and his team are working hard to make the Nike MAG, those shoes with self powered laces Marty McFly wore in the movie, become a reality. (more…)
Well folks, we’ve got good news for people that just never figured out how that darned shoelace tying trick works. It looks like Nike, taking a cue from one of their mock products from Back to the Future II, has created functional power laces. Better yet, we shall be seeing them hit the market sometime in 2015 (the same time that they appeared in the movie, coincidentally). (more…)
When you think of people who possess a deep need for high quality cross trainers and cleats to aid them in their pursuit of physical excellence, naturally, you think of toy collectors. Filled with competitive fire, these warriors toe the temp-carpet of a show floor, clad in sweat pants to allow them the balletic grace and movement that the hunt requires as they juke past and leap over the competition to attain the latest con exclusive for their collections.
These people are warriors, but they now find themselves faced with a great dilemma — they can possess the freshly announced limited edition Megatron figure, but they must do so without the snazzy footwear that accompanies said figure. (more…)
Yesterday we reported on a tweet from Back to the Future producer Frank Marshall saying that something big was coming, and that it was related to Back to the Future. Shortly after, it was revealed that Nike announced an event in LA that would be put on to possibly announce the real life release of the Nike MAG shoes that were worn by Marty McFly in Back to the Future II. Now we’ve got confirmation that not only will the shoes be coming out, but they will be part of a charity auction to support the Michael J. Fox Foundation to help defeat Parkinson’s disease.
The Nike Mags will be limited to only 1,500 pairs. 100 pairs will be auctioned off each day on eBay starting with the first batch tonight at 8:30 PM PST. As an added bonus, all winning donations will be matched, doubling the ability for the foundation to find a cure.
Here’s a little bit on the shoe from NIKE:
Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
It’s for charity, I hope it exceeds millions , but these need to be available for retail, I don’t care how much they cost. Same for the Hoverboard.
Finally, my Marty McFly Back To The Future II Cosplay is almost complete *squeel!*
Back to the Future producer Frank Marshall teased, on his personal Twitter account, a message that seems to indicate there is some sort of new BTTF project in the works. Before you get all worked up and start throwing almanacs everywhere, here’s the tweet in question:
Later in the day, TechCrunch reported that Nike announced an event in LA that is said to be the real-life release of shoes inspired by Marty’s self-lacing shoes from Back to the Future II.
Marshall’s most recent tweet says “Going to need a lot of hover boards” and points to the video embedded below:
Yes, those are in fact the legendary Nike Air Mag shoes, an entire room filled with self-lacing nerd joy. Patented by Nike last year it looks like these puppies are finally ready for the market, a full 4 years before the pair from 2015.
Because nerds never let up, it looks like we’re getting closer and closer to getting some kickass self-lacing shoes like the ones seen in Back to the Future II. There’s already a replica design you can get if you live in the right part of the world, but it looks like Nike designer Tinker Hatfield has filed a patent for a system that actually automates the lacing.
So maybe by 2015, the year much of the action in the flick takes place, we’ll have some full-fledged, self-lacing Nikes.
And while that is the awesomesauce, I know there’s still one question that pops into people’s heads when they hear about these shoes.