opening weekend

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To paraphrase the author E.A. Bucchianeri:

“You can kill a superhero crossover movie quicker by your silence than by a bad review.”

Dawn Of Justice got a lot of good word of mouth going for it, with nerds praising it to high heaven after some early screenings, while stay-at-home critics in Rotten Tomatoes gave it a series of scathing reviews and a solid 33% score, very eloquently calling the film:

“a grim whirlwind of effects-driven action”

But we guess that the internet talks while box office walks, especially considering the massive success of the film this opening weekend…

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When you’re the movie expected to break box office records for opening weekend tickets sold, expect to get some extra attention. This is the case for Star Wars: The Force Awakens, the long-awaited, and hotly anticipated, continuation of the Star Wars saga. Of course, if you can’t be the one to make that Star Wars money, perhaps you can be the one to take advantage of all those eye balls on opening weekend. That’s what 20th Century Fox is thinking. A reliable source close to the production has revealed that the first trailer for the big, sixth movie in the X-Men series, X-Men: Apocalypse, will be one of the previews in front of The Force Awakens. (more…)

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Although its received decent reviews, Variety made a very biased prediction that Guillermo del Toro‘s Pacific Rim would bomb at the box office, estimating that it would bring in roughly $25-35 million during its opening weekend – for a movie that cost over $185 million to produce, that would hurt.  But the numbers seem to be proving them wrong.

Early numbers show that Fandango has sold 60% of its advanced tickets for Pacific Rim.  To put that into perspective, it’s already doing better than World War Z, which pulled in $66 million its opening weekend – also surprising the critics.  It also scored 90% on Fandango’s Fanticipation Buzz indicator, making it a highly anticipated film this weekend.  So it’s safe to say it has a pretty good chance at the box office.

In any case, we shall find out in the days to come.  Will you be one of the people adding to its box office numbers this weekend?

Source: Indiewire, Blastr